---
title: "Marrowgate Media: +23 Points for a Client"
description: "How Marrowgate Media, an Istanbul agency, raised a B2B software client's visibility in ChatGPT, Claude and Perplexity from 12% to 35% in six months."
canonical: "https://ossvy.com/customers/istanbul-agency-b2b-software"
lang: "en"
dir: "ltr"
dateModified: "2026-10-14"
type: "case-study"
alternates:
  tr: "https://ossvy.com/tr/musteriler/marrowgate-media-b2b-yazilim.md"
  ar: "https://ossvy.com/ar/al-umala/marrowgate-media-barmajiyat-b2b.md"
source: "Ossvy (https://ossvy.com)"
---

# Marrowgate Media

+23 points for a B2B software client

> In short: Marrowgate Media, a performance marketing agency in Istanbul, raised a B2B software client's AI visibility from 12% to 35% in six months. Monthly white-label reports made the progress visible, and the agency turned GEO into a service for three more clients.

- The client's visibility rose 23 points in ChatGPT, Claude and Perplexity.
- White-label reports turned the results into a monthly client update.
- The agency sold GEO as a new service to three more clients.

Breadcrumb: [Home](https://ossvy.com/index.md) › [Customers](https://ossvy.com/customers.md) › Marrowgate Media

## Results by AI engine

- Average AI visibility: 12% → 35%
- Change: +23 points

Average visibility rose from 12% to 35%; the agency sold GEO as a new service to three more clients.

*AI visibility of Marrowgate Media by engine, start and peak of the period*

| AI engine | Start | Peak | Change |
| --- | --- | --- | --- |
| ChatGPT | 14% | 39% | +25 points |
| Claude | 10% | 33% | +23 points |
| Perplexity | 12% | 34% | +22 points |

## What we did

The agency's client trailed local and global competitors in category questions, and the agency had no tool to measure it.

1. **Set up 50 category and comparison prompts for the client**
2. **Presented monthly white-label reports to the client's leadership**
3. **Rewrote comparison and documentation pages**
4. **Got the client listed on two software comparison sites**

The agency set up its client in Ossvy, tracked category and comparison prompts in three engines every day and shared monthly white-label reports with the client's leadership. Citation tracking showed which software comparison sites to target first.

## In their words

“The white-label reports changed the conversation. Our client's leadership now asks for the AI visibility numbers before the SEO numbers.” (Can D., Head of SEO, Marrowgate Media)

## Key facts

| Fact | Value |
| --- | --- |
| Industry | SaaS |
| Company size | Agency, 40 people, 15 clients on Ossvy |
| AI answers tracked | 27,000 |
| Period | 6 months |
| AI engines | ChatGPT, Claude, and Perplexity |
| Ossvy features used | Reports, Prompt tracking, and Competitor analysis |

## Method

Visibility is the share of tracked answers that mention the client, over 50 category and comparison prompts run daily in ChatGPT, Claude and Perplexity, from 1 February to 31 July 2026.

Related: [Lumevra Living](https://ossvy.com/customers/uae-home-retailer.md) · [Tarnwell Bank](https://ossvy.com/customers/bank-turkiye-credit-cards.md)

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Source: https://ossvy.com/customers/istanbul-agency-b2b-software · Last updated: 2026-10-14