--- title: "Microsoft Copilot Visibility Tracker" description: "Track how Microsoft Copilot mentions and cites your brand across Windows, Edge and Bing, which Bing pages it uses and how you compare with competitors." canonical: "https://ossvy.com/product/ai-brand-visibility/microsoft-copilot" lang: "en" dir: "ltr" dateModified: "2026-10-09" type: "engine" alternates: tr: "https://ossvy.com/tr/platform/yapay-zeka-marka-gorunurlugu/microsoft-copilot.md" ar: "https://ossvy.com/ar/al-minassa/al-zuhur/microsoft-copilot.md" source: "Ossvy (https://ossvy.com)" --- # Microsoft Copilot visibility tracker: Win Bing-based answers. > In short: Microsoft Copilot is built into Windows, Edge, Bing and Microsoft 365, and it grounds its answers in the Bing search index. That makes Bing indexing, Bing Webmaster Tools and IndexNow the most direct levers for Copilot visibility. Ossvy tracks Copilot daily and shows which Bing-indexed pages it cites for your prompts. - Copilot answers are grounded in the Bing index. - IndexNow and Bing Webmaster Tools speed up inclusion. - Copilot reaches users inside Windows, Edge and Microsoft 365. Breadcrumb: [Home](https://ossvy.com/index.md) › [Platform](https://ossvy.com/product.md) › [AI brand visibility](https://ossvy.com/product/ai-brand-visibility.md) › Copilot ## How Copilot chooses sources Copilot is the AI engine most tied to a classic search index: Microsoft Bing. ### Grounded in Bing For most questions that need facts, Copilot searches Bing and builds its answer from the top results, showing them as citations. If a page isn't indexed in Bing, Copilot can't use it, even if it ranks well in Google. Many sites rank in Google but are thinly indexed in Bing. ### IndexNow and Bing Webmaster Tools **IndexNow** lets your site notify Bing the moment a page is published or updated, so Copilot can use the new version quickly. **Bing Webmaster Tools** shows indexing coverage and errors. Both are free and take less than an hour to set up. ### Where Copilot appears Copilot lives in the Windows taskbar, the Edge sidebar, Bing search results and Microsoft 365 apps. Many of its users are at work, which makes it relevant for B2B and professional services. ### What this means for you Check your Bing indexing first, turn on IndexNow, then track in Ossvy whether Copilot starts citing your pages. Compare your Bing and Google positions for the same questions: a large gap usually explains why Copilot ignores pages that do well in Google. ## What people ask Copilot - “Which project management tool works best with Microsoft Teams?” - “Best laptops for video editing under $1,500.” - “Compare the top three cloud backup services for small businesses.” - “What do reviews say about Brand X's delivery times?” - “Which accounting firms in London specialise in startups?” ## Why Copilot visibility matters Copilot is pre-installed on Windows and Edge, which gives it a large audience among office workers who may never install another AI app. - **100 million+ per month** Copilot apps users (Worldwide, FY25 Q4 (Jun 2025)). Source: [Microsoft FY25 Q4 earnings call transcript](https://cdn-dynmedia-1.microsoft.com/is/content/microsoftcorp/TranscriptQandAFY25q4) - **800 million+ per month** Users of AI features across Microsoft products (Worldwide, FY25 Q4). Source: [Microsoft FY25 Q4 earnings call transcript](https://cdn-dynmedia-1.microsoft.com/is/content/microsoftcorp/TranscriptQandAFY25q4) - **IndexNow**: Instant URL submission (Bing, Yandex and others). Source: [IndexNow](https://www.indexnow.org/documentation) - **9.1%** Bing share of desktop search (Worldwide, Jun 2026). Source: [StatCounter](https://gs.statcounter.com/search-engine-market-share/desktop/worldwide) ## Track your brand in Copilot, every day ### Daily Copilot monitoring Your prompts run in Copilot every day, so a change shows up the day it happens. ### Countries and languages See how Copilot answers buyers in each market, in their own language. ### Competitor ranking Who Copilot recommends first, second and third for your prompts. ### Source analysis The pages Copilot cites and how often they mention you. ### Product mentions Which products Copilot recommends, with price and store. ### Trends over time Your Copilot visibility week by week, next to your competitors. ## What you can track in Copilot ### Mentions How often Copilot names your brand in answers. ### Citations How often Copilot links to your website. ### Share of voice Your share of all brand mentions in Copilot for your prompts. ### Sentiment How Copilot describes your brand. ### Prompt coverage The share of your prompts where you appear at all. ### Markets and model versions Results by country, language and Copilot model. (Copilot (consumer), Copilot with web search) ## From prompt to the sources Copilot trusts 1. **Find the prompts**: Discover what buyers ask Copilot about your category. [Prompt research](https://ossvy.com/product/prompt-research.md) 2. **Track visibility**: Measure mentions, rank and sentiment in Copilot every day. [AI brand visibility](https://ossvy.com/product/ai-brand-visibility.md) 3. **Analyze sources**: See which pages Copilot cites and where to earn mentions. [Citation tracking](https://ossvy.com/product/citation-tracking.md) ## Copilot visibility FAQ ### Does Microsoft Copilot use Bing to answer questions? Yes. Copilot grounds most factual answers in Bing search results and shows them as citations. If your pages aren't indexed in Bing, Copilot can't cite them. See which pages it uses with [citation tracking](https://ossvy.com/product/citation-tracking.md). ### How do I get my brand mentioned in Copilot? Make sure your key pages are indexed in Bing, submit updates with IndexNow, keep your entity data consistent and earn coverage on sites Bing ranks highly. Then measure the result with [prompt tracking](https://ossvy.com/product/prompt-tracking.md). ### What is IndexNow and does it help AI visibility? IndexNow is a free protocol that tells Bing and other search engines immediately when a page changes. Faster indexing means Copilot can cite your newest content sooner. Ossvy's [actionable insights](https://ossvy.com/product/actionable-insights.md) flag sites that haven't set it up. ### Is Bing Webmaster Tools worth setting up for AI search? Yes. It shows whether Bing indexes your pages, which is a precondition for Copilot citations and helps ChatGPT search too. It takes minutes if you import your Google Search Console setup. Track the effect on [AI brand visibility](https://ossvy.com/product/ai-brand-visibility.md). ### Why am I visible in Google but not in Copilot? Bing and Google index and rank pages differently, and many sites are only partly indexed in Bing. Check Bing coverage and backlinks, then compare engines side by side, for example with the [Gemini visibility tracker](https://ossvy.com/product/ai-brand-visibility/gemini.md). ### Is Copilot relevant for B2B brands? Yes. Copilot is built into Windows, Edge and Microsoft 365, so many professionals use it during the workday to research tools and vendors. See how B2B teams use Ossvy on [Ossvy for SaaS](https://ossvy.com/solutions/saas.md). ### Does Copilot show product recommendations? Yes. Copilot can recommend products with prices and links drawn from Bing Shopping and merchant pages. Complete product data and consistent prices help. See [Ossvy for e-commerce](https://ossvy.com/solutions/ecommerce.md). ### Is Microsoft 365 Copilot tracked too? Ossvy tracks the public Copilot assistant that answers from the web. Answers inside a company's Microsoft 365 tenant also use that company's private documents, so they can't be measured from outside. More on what Ossvy measures on [AI brand visibility](https://ossvy.com/product/ai-brand-visibility.md). ### Does Copilot answer in Turkish and Arabic? Yes. Copilot answers in the user's language and draws on Bing results for that market, so local Bing indexing matters. Track Turkish and Arabic prompts separately with [prompt tracking](https://ossvy.com/product/prompt-tracking.md). ### Can I compare Copilot with ChatGPT for my brand? Yes. Ossvy shows Copilot next to ChatGPT, Gemini, Perplexity, Claude and Grok for the same prompts. Because ChatGPT search also relies partly on Bing, improvements there often help both; see the [ChatGPT visibility tracker](https://ossvy.com/product/ai-brand-visibility/chatgpt.md). ## Other AI engines - [ChatGPT](https://ossvy.com/product/ai-brand-visibility/chatgpt.md): OpenAI - [Gemini](https://ossvy.com/product/ai-brand-visibility/gemini.md): Google - [Perplexity](https://ossvy.com/product/ai-brand-visibility/perplexity.md): Perplexity AI - [Claude](https://ossvy.com/product/ai-brand-visibility/claude.md): Anthropic - [Grok](https://ossvy.com/product/ai-brand-visibility/grok.md): xAI **Lead your category in Copilot**: Start free to track your Copilot visibility every day, or book a demo. [Start free](https://app.ossvy.com/signup) · [Book a demo](https://ossvy.com/contact?form=demo) Source: https://ossvy.com/product/ai-brand-visibility/microsoft-copilot · Last updated: 2026-10-09