Overview

A fintech with no domain authority out-cited banks ten times its size by writing for machines first.

The challenge

FONDA's 40-article blog earned almost zero citations. Assistants kept quoting two aggregators and a regulator's PDF — sources FONDA had never considered competitors.

The solution

Using the citation graph, the team rebuilt twelve pages around quotable, data-backed claims and published a quarterly rates benchmark assistants love to reference. Ossvy tracked pickup prompt by prompt.

The results

FONDA now appears in 47% of category answers — the highest in its segment — and the benchmark alone earns a citation every 11 minutes.