Overview
ChatGPT was recommending a rival for "Lumera alternatives" — and for "Lumera" itself. Here is how the team flipped it.
The challenge
Lumera's paid and organic funnels were healthy, but pipeline from "asked an AI" kept shrinking. Manual spot-checks looked fine; the rot was in long-tail comparison prompts nobody thought to test.
The solution
Ossvy mapped 600 category prompts and found the rival cited in 71% of them — fed by two stale comparison articles. The playbook: refresh Lumera's own comparison hub, correct facts on three review sites, and answer the two Reddit threads assistants kept quoting.
The results
Within six weeks the recommendation flipped on the head prompt and 64% of the long tail. Demo requests attributing "an AI suggested you" tripled the following quarter.
