AI visibility tracker

Claude visibility tracker Know what Claude tells professionals.

Ossvy tracks your mentions, position, sentiment and sources in Claude every day, for the questions business buyers ask.

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In short

Claude, built by Anthropic, is widely used for work: research, analysis and writing. It answers many questions from its training and uses web search when a question needs current information. Ossvy tracks both kinds of answers daily, so B2B brands can see whether Claude recommends them when professionals research a purchase.

  • Claude is popular for research and work tasks.
  • It searches the web only when a question needs fresh information.
  • ClaudeBot, Claude-SearchBot and Claude-User need separate robots.txt rules.

Why it matters

Why Claude visibility matters

Claude is especially popular with professionals, developers and enterprise teams, which makes it important for B2B and SaaS brands.

Answers that name a brand, by month

Answers that name a brand, by month: Mar 44% → Aug 57%.

Answers that name a brand, by month
ItemAnswers that name a brand, by month
Mar44%
Apr47%
May49%
Jun52%
Jul54%
Aug57%
Source: Ossvy prompt tracking, 2026

How it works inside Claude

How Claude chooses sources

Claude decides per question whether it can answer from what it already knows or needs to search the web.

Answers from training

For stable topics, such as definitions, well-known product categories and established brands, Claude often answers from its training data. Brands with a consistent, well-documented presence on the web, including documentation, reviews and reputable media, are described most accurately.

Answers with web search

For current, comparative or niche questions, Claude runs web searches and cites the pages it used. Claude-SearchBot crawls pages for search and Claude-User fetches pages when a user asks; ClaudeBot collects training data. Each has its own robots.txt token, so allowing one doesn't allow the others.

Professional context

Many Claude users ask work questions: which tool fits a process, how vendors compare, what a contract term means. Clear documentation, pricing pages and comparison pages written for decision makers are the content Claude tends to use.

What this means for you

For B2B brands, Claude is where a buyer's research often starts. Make sure all three Anthropic crawlers can reach your site, then track work-style prompts in Ossvy.

Example prompts

What people ask Claude

Prompts like these decide which brands Claude recommends. Ossvy tracks them every day.

  • Which customer data platform is best for a mid-size retailer with Shopify?

  • Compare three SOC 2 compliant password managers for a 200-person company.

  • What are the leading AI visibility tools, and how do they differ?

  • Summarize the pros and cons of Brand X's API for developers.

  • Which translation services are best for legal documents in Turkish and Arabic?

01 · Know where you stand

Track your brand in Claude, every day

  • Daily Claude monitoring

    Your prompts run in Claude every day, so a change shows up the day it happens.

  • Countries and languages

    See how Claude answers buyers in each market, in their own language.

  • Competitor ranking

    Who Claude recommends first, second and third for your prompts.

  • Source analysis

    The pages Claude cites and how often they mention you.

  • Trends over time

    Your Claude visibility week by week, next to your competitors.

Track Claude every day

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Metrics

What you can track in Claude

  • 01

    Mentions

    How often Claude names your brand in answers.

  • 02

    Citations

    How often Claude links to your website.

  • 03

    Share of voice

    Your share of all brand mentions in Claude for your prompts.

  • 04

    Sentiment

    How Claude describes your brand.

  • 05

    Prompt coverage

    The share of your prompts where you appear at all.

  • 06

    Markets and model versions

    Results by country, language and Claude model. (Claude Sonnet, Claude Opus, Claude Haiku)

Last updated: View as Markdown

FAQ

Claude visibility FAQ

Does Claude search the web?

Yes, when a question needs current or specific information, Claude can run web searches and cite the pages it used. For stable topics it often answers from training data instead. Ossvy tracks both answer types; see AI brand visibility.

What are ClaudeBot, Claude-SearchBot and Claude-User?

They are Anthropic's three crawlers: ClaudeBot collects training data, Claude-SearchBot crawls pages for search, and Claude-User fetches pages when a user asks. Each is controlled separately in robots.txt. Check what you allow with the free AI visibility check.

Why does Claude matter for B2B brands?

Claude is popular with professionals who use it to research tools, compare vendors and draft recommendations for their teams. If Claude doesn't mention you in those answers, you may miss the shortlist. See Ossvy for SaaS.

How do I get my brand mentioned by Claude?

Keep your brand consistently described across reputable sources, publish clear documentation, pricing and comparison pages, and allow Anthropic's search crawlers. Then measure the effect with prompt tracking.

Does Claude describe brands differently from ChatGPT?

It can. Claude tends to give cautious, balanced answers and may list trade-offs rather than one winner, and its sources differ. Compare how each engine describes you in brand sentiment.

Can blocking ClaudeBot hurt my visibility?

Blocking ClaudeBot affects what future Claude models learn about you; blocking Claude-SearchBot or Claude-User removes you from search-based answers now. If you want Claude to recommend you, allow at least the search crawlers. More in actionable insights.

Does Claude recommend products?

Claude answers product questions and comparisons, but it doesn't show shopping cards the way ChatGPT and Gemini can. Ossvy therefore tracks brand mentions and sources in Claude rather than product cards; see competitor analysis.

Does Claude answer well in Turkish and Arabic?

Yes, Claude handles Turkish and Arabic well, but the brands it mentions can differ from its English answers because local sources differ. Track each language separately with prompt tracking.

What kind of prompts should B2B brands track in Claude?

Work-style questions: 'which tool for X process', vendor comparisons, integration questions and 'pros and cons of X' prompts. Prompt research suggests these for your category.

Can I see which sources Claude cites for my brand?

Yes, for answers where Claude searches the web, Ossvy records the cited pages and whether they mention you. Answers from training data have no citations, which Ossvy marks separately in citation tracking.

Other AI engines

Your buyers use more than one assistant. Compare your visibility across all six.

All AI engines

How it works

From prompt to the sources Claude trusts

  1. Step 1:

    Find the prompts

    Discover what buyers ask Claude about your category.

    Prompt research

  2. Step 2:

    Track visibility

    Measure mentions, rank and sentiment in Claude every day.

    AI brand visibility

  3. Step 3:

    Analyze sources

    See which pages Claude cites and where to earn mentions.

    Citation tracking
  • Selin Arıkan
  • Karim Nassar
4.8 out of 5 on G2

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