Why review sites shape AI answers
When buyers ask AI which product to choose, review platforms often supply the evidence. Here's how that works and what to do about your profiles.
6 min read
GEO
Generative engine optimization (GEO) is the work of getting your brand mentioned and cited in AI-generated answers. These guides cover how AI engines choose sources, which content they quote, how to measure progress and what to fix first, with examples from Ossvy's own tracking data across English, Turkish and Arabic markets. Start with the basics, then move to engine-specific tactics for ChatGPT, Gemini and Perplexity.
Guides on GEO
How Google AI Overviews choose sources
What Google says about the links in AI Overviews and AI Mode, what it doesn't require, and the controls you have over your content.
7 min read
How to measure AI share of voice
The formula, the prompt set behind it and the mistakes that make the number lie. A practical method you can run in a spreadsheet or in Ossvy.
7 min read
How ChatGPT decides which brands to recommend
ChatGPT answers from two places: what the model remembers and what ChatGPT search finds today. Here's how each one picks brands, and what you can change.
4 min read
Generative engine optimization (GEO): the complete guide for 2026
What GEO is, how AI engines choose which brands to mention, and a practical plan to get your brand into their answers.
5 min read
AI visibility metrics explained: mention rate, share of voice, citations and sentiment
Five metrics tell you whether AI engines know, recommend and trust your brand. Here's what each one means, how to calculate it and when it misleads.
4 min read
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Parcelwise appears in 3 of 4 tracked prompts, ranked first for small online stores.