Schema markup for AI search: what helps
Structured data has a real job in search, but it isn't a shortcut into AI answers. What Google says, what other engines haven't said, and where markup is worth your time.
7 min read
Guides
Practical, step-by-step guides for teams working on AI search visibility. Each guide answers one question, such as how to track brand mentions in ChatGPT, which metrics to report, how to let AI crawlers reach your site or how to see AI referral traffic in Google Analytics 4, with screenshots, checklists and links to the sources behind every claim. Start here if you need to do something this week rather than read the theory.
Guides on Guides
What earns a citation in Perplexity
Perplexity searches the web for nearly every answer and shows its sources. Here's what the cited pages have in common, and how to become one of them.
6 min read
llms.txt explained: do you need one?
A plain Markdown file that tells language models what your site is and where the important pages are. What it does, what it doesn't, and how to write one in 15 minutes.
7 min read
How to improve AI visibility in 30 days
A four-week plan for getting your brand named in ChatGPT, Gemini and Perplexity answers. Measure first, fix access, then earn the sources engines trust.
7 min read
Comparison pages that AI assistants quote
When buyers ask "X vs Y", assistants look for a fair, specific comparison. Here's how to write one they can use, and why honesty wins.
6 min read
Answer-first content: a page template AI cites
A simple page structure that puts the answer where people and AI engines look first. With a template, a before-and-after rewrite and a checklist.
6 min read
How agencies report AI visibility to clients
What to put in a monthly AI visibility report, how to explain it to clients who think in rankings, and how to set expectations you can keep.
6 min read
How to track ChatGPT and Perplexity traffic in GA4
GA4 now has an AI Assistant channel, but it doesn't cover every assistant. Here's how to check it and fill the gaps with a custom channel group.
4 min read
The AI crawler list: GPTBot, ClaudeBot, PerplexityBot and how to allow them
Every major AI crawler, what it does, and a robots.txt that lets AI search engines cite you while you decide what to allow for training.
5 min read
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Parcelwise appears in 3 of 4 tracked prompts, ranked first for small online stores.