SaaS
Marrowgate Media
+23 points for a B2B software client
- Average AI visibility
- 12% → 35%
- Change
- +23 points
- Dates
- Feb – Jul 2026
AI visibility of Marrowgate Media by month, per engine
ChatGPT: Feb 14% → Jul 39%.
| Month | ChatGPT | Claude | Perplexity |
|---|---|---|---|
| Feb | 14% | 10% | 12% |
| Mar | 19% | 14% | 16% |
| Apr | 24% | 19% | 21% |
| May | 29% | 24% | 26% |
| Jun | 34% | 29% | 30% |
| Jul | 39% | 33% | 34% |
In short
Marrowgate Media, a performance marketing agency in Istanbul, raised a B2B software client's AI visibility from 12% to 35% in six months. Monthly white-label reports made the progress visible, and the agency turned GEO into a service for three more clients.
- The client's visibility rose 23 points in ChatGPT, Claude and Perplexity.
- White-label reports turned the results into a monthly client update.
- The agency sold GEO as a new service to three more clients.
Results by AI engine
Average visibility rose from 12% to 35%; the agency sold GEO as a new service to three more clients.
| AI engine | Start | Peak | Change |
|---|---|---|---|
| ChatGPT | 14% | 39% | +25 points |
| Claude | 10% | 33% | +23 points |
| Perplexity | 12% | 34% | +22 points |
From the reports
What we did
The agency's client trailed local and global competitors in category questions, and the agency had no tool to measure it.
- Set up 50 category and comparison prompts for the client
- Presented monthly white-label reports to the client's leadership
- Rewrote comparison and documentation pages
- Got the client listed on two software comparison sites
The agency set up its client in Ossvy, tracked category and comparison prompts in three engines every day and shared monthly white-label reports with the client's leadership. Citation tracking showed which software comparison sites to target first.
In their words
“The white-label reports changed the conversation. Our client's leadership now asks for the AI visibility numbers before the SEO numbers.”
Can D.Head of SEO, Marrowgate Media
Key facts
- Industry
- SaaS
- Company size
- Agency, 40 people, 15 clients on Ossvy
- AI answers tracked
- 27,000
- Period
- 6 months
- AI engines
- ChatGPT, Claude, and Perplexity
- Ossvy features used
- ReportsPrompt trackingCompetitor analysis
Method
Visibility is the share of tracked answers that mention the client, over 50 category and comparison prompts run daily in ChatGPT, Claude and Perplexity, from 1 February to 31 July 2026.
Last updated: View as Markdown
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