AI visibility tracker

Microsoft Copilot visibility tracker Win Bing-based answers.

Ossvy tracks your mentions, position, sentiment and cited sources in Microsoft Copilot every day, in every market.

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Office worker using Microsoft Copilot in a browser sidebar

In short

Microsoft Copilot is built into Windows, Edge, Bing and Microsoft 365, and it grounds its answers in the Bing search index. That makes Bing indexing, Bing Webmaster Tools and IndexNow the most direct levers for Copilot visibility. Ossvy tracks Copilot daily and shows which Bing-indexed pages it cites for your prompts.

  • Copilot answers are grounded in the Bing index.
  • IndexNow and Bing Webmaster Tools speed up inclusion.
  • Copilot reaches users inside Windows, Edge and Microsoft 365.

Why it matters

Why Copilot visibility matters

Copilot is pre-installed on Windows and Edge, which gives it a large audience among office workers who may never install another AI app.

Answers that name a brand, by month

Answers that name a brand, by month: Mar 48% → Aug 59%.

Answers that name a brand, by month
ItemAnswers that name a brand, by month
Mar48%
Apr49%
May52%
Jun55%
Jul56%
Aug59%
Source: Ossvy prompt tracking, 2026

How it works inside Copilot

How Copilot chooses sources

Copilot is the AI engine most tied to a classic search index: Microsoft Bing.

Grounded in Bing

For most questions that need facts, Copilot searches Bing and builds its answer from the top results, showing them as citations. If a page isn't indexed in Bing, Copilot can't use it, even if it ranks well in Google. Many sites rank in Google but are thinly indexed in Bing.

IndexNow and Bing Webmaster Tools

IndexNow lets your site notify Bing the moment a page is published or updated, so Copilot can use the new version quickly. Bing Webmaster Tools shows indexing coverage and errors. Both are free and take less than an hour to set up.

Where Copilot appears

Copilot lives in the Windows taskbar, the Edge sidebar, Bing search results and Microsoft 365 apps. Many of its users are at work, which makes it relevant for B2B and professional services.

What this means for you

Check your Bing indexing first, turn on IndexNow, then track in Ossvy whether Copilot starts citing your pages. Compare your Bing and Google positions for the same questions: a large gap usually explains why Copilot ignores pages that do well in Google.

Example prompts

What people ask Copilot

Prompts like these decide which brands Copilot recommends. Ossvy tracks them every day.

  • Which project management tool works best with Microsoft Teams?

  • Best laptops for video editing under $1,500.

  • Compare the top three cloud backup services for small businesses.

  • What do reviews say about Brand X's delivery times?

  • Which accounting firms in London specialise in startups?

01 · Know where you stand

Track your brand in Copilot, every day

  • Daily Copilot monitoring

    Your prompts run in Copilot every day, so a change shows up the day it happens.

  • Countries and languages

    See how Copilot answers buyers in each market, in their own language.

  • Competitor ranking

    Who Copilot recommends first, second and third for your prompts.

  • Source analysis

    The pages Copilot cites and how often they mention you.

  • Product mentions

    Which products Copilot recommends, with price and store.

  • Trends over time

    Your Copilot visibility week by week, next to your competitors.

Track Copilot every day

Start free and add the questions your buyers ask.

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Metrics

What you can track in Copilot

  • 01

    Mentions

    How often Copilot names your brand in answers.

  • 02

    Citations

    How often Copilot links to your website.

  • 03

    Share of voice

    Your share of all brand mentions in Copilot for your prompts.

  • 04

    Sentiment

    How Copilot describes your brand.

  • 05

    Prompt coverage

    The share of your prompts where you appear at all.

  • 06

    Markets and model versions

    Results by country, language and Copilot model. (Copilot (consumer), Copilot with web search)

Last updated: View as Markdown

FAQ

Copilot visibility FAQ

Does Microsoft Copilot use Bing to answer questions?

Yes. Copilot grounds most factual answers in Bing search results and shows them as citations. If your pages aren't indexed in Bing, Copilot can't cite them. See which pages it uses with citation tracking.

How do I get my brand mentioned in Copilot?

Make sure your key pages are indexed in Bing, submit updates with IndexNow, keep your entity data consistent and earn coverage on sites Bing ranks highly. Then measure the result with prompt tracking.

What is IndexNow and does it help AI visibility?

IndexNow is a free protocol that tells Bing and other search engines immediately when a page changes. Faster indexing means Copilot can cite your newest content sooner. Ossvy's actionable insights flag sites that haven't set it up.

Is Bing Webmaster Tools worth setting up for AI search?

Yes. It shows whether Bing indexes your pages, which is a precondition for Copilot citations and helps ChatGPT search too. It takes minutes if you import your Google Search Console setup. Track the effect on AI brand visibility.

Why am I visible in Google but not in Copilot?

Bing and Google index and rank pages differently, and many sites are only partly indexed in Bing. Check Bing coverage and backlinks, then compare engines side by side, for example with the Gemini visibility tracker.

Is Copilot relevant for B2B brands?

Yes. Copilot is built into Windows, Edge and Microsoft 365, so many professionals use it during the workday to research tools and vendors. See how B2B teams use Ossvy on Ossvy for SaaS.

Does Copilot show product recommendations?

Yes. Copilot can recommend products with prices and links drawn from Bing Shopping and merchant pages. Complete product data and consistent prices help. See Ossvy for e-commerce.

Is Microsoft 365 Copilot tracked too?

Ossvy tracks the public Copilot assistant that answers from the web. Answers inside a company's Microsoft 365 tenant also use that company's private documents, so they can't be measured from outside. More on what Ossvy measures on AI brand visibility.

Does Copilot answer in Turkish and Arabic?

Yes. Copilot answers in the user's language and draws on Bing results for that market, so local Bing indexing matters. Track Turkish and Arabic prompts separately with prompt tracking.

Can I compare Copilot with ChatGPT for my brand?

Yes. Ossvy shows Copilot next to ChatGPT, Gemini, Perplexity, Claude and Grok for the same prompts. Because ChatGPT search also relies partly on Bing, improvements there often help both; see the ChatGPT visibility tracker.

Other AI engines

Your buyers use more than one assistant. Compare your visibility across all six.

All AI engines

How it works

From prompt to the sources Copilot trusts

  1. Step 1:

    Find the prompts

    Discover what buyers ask Copilot about your category.

    Prompt research

  2. Step 2:

    Track visibility

    Measure mentions, rank and sentiment in Copilot every day.

    AI brand visibility

  3. Step 3:

    Analyze sources

    See which pages Copilot cites and where to earn mentions.

    Citation tracking
  • Selin Arıkan
  • Karim Nassar
4.8 out of 5 on G2

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