Leaderboard
share of voice by brand
Competitor analysis
AI competitor analysis See who AI recommends instead.
Ossvy compares your visibility, position and sentiment with competitors in six AI engines, and shows the sources behind their lead.
500+ teams track AI visibility with Ossvy
“Seeing exactly where we show up in front of potential customers, and automatically getting action recommendations where we don't, has made our process both faster and stronger.”
Yunus MeranSEO & GEO Specialist
In short
AI competitor analysis shows which brands AI engines recommend for your buyers' questions and how often, measured as share of voice. Ossvy runs the same prompts for you and your competitors every day, so you see who leads in each engine and market and which sources explain the gap.
- Share of voice by engine, market and prompt group.
- Head-to-head: the prompts each competitor wins against you.
- The cited sources that drive each competitor's visibility.
Competitive view
Your category, ranked brand by brand.
Three views tell you where you stand: the leaderboard, the head-to-head and the sources behind it.
Head-to-head
prompt by prompt
Source gap
where they're cited and you're not
What you get with competitor analysis
AI share of voice
Your mentions as a share of all brand mentions for your prompts, per engine.
Average position
Where each brand sits in answer lists, from first pick to afterthought.
Head-to-head prompts
The questions a competitor wins and you lose, and the reverse.
Source gap analysis
Sites that mention your competitors but not you, ranked by how often engines cite them.
Sentiment comparison
How each brand is described: strengths, weaknesses and the exact phrases engines use.
New entrants
Brands that start appearing in your prompts, before they show up in your pipeline.
How it works
How competitor analysis works
Step 1:
Add competitors
Pick the brands you compete with, or start from the ones Ossvy finds in your answers.
Prompt trackingStep 2:
Compare every day
Share of voice, position and sentiment update daily for each engine and market.
Brand sentimentStep 3:
Close the source gap
Target the sources that cite competitors but not you.
Citation tracking
What competitor analysis doesn't do
Share of voice is calculated on your tracked prompts only. A competitor can lead in prompts you don't track, so review your prompt set every quarter. Ossvy reports what engines say about competitors; it doesn't verify whether those claims are true.
Try it on your own brand
The free check shows how three AI engines answer about you, before you sign up.
Last updated: View as Markdown
FAQ
Competitor analysis FAQ
What is share of voice in AI search?
Share of voice in AI search is your brand's mentions as a percentage of all brand mentions in AI answers to a set of prompts. If ChatGPT names five brands across your prompts and 20% of the mentions are yours, your share of voice is 20%. Ossvy tracks it per engine; see AI brand visibility.
How do I find out which competitors ChatGPT recommends?
Ask ChatGPT the questions your buyers ask and note every brand it names. Doing that daily across engines is what Ossvy automates, and it also finds competitors you didn't know about. Try it on your domain with the free AI visibility check.
How many competitors can I track?
Each project can track several competitors at once, and agencies can set up a separate competitor set per client. Exact limits per plan are on the pricing page.
Why does AI recommend my competitor and not me?
Usually because the sources the engine trusts, such as review sites, comparison articles, forums or the competitor's own pages, mention them and not you. Ossvy shows those sources for each answer in citation tracking.
Can a competitor lead in one AI engine and not another?
Yes, and it's common. Engines use different indexes and sources: Perplexity favors fresh web pages, Gemini relies on Google's index, and Grok uses posts on X. Compare engines on the ChatGPT and Perplexity pages.
Does Ossvy show how AI describes my competitors?
Yes. Alongside mentions and position, Ossvy records the sentiment and the phrases engines use for each brand, such as 'expensive but reliable'. Details in brand sentiment.
Is AI competitor analysis useful for agencies?
Yes. Agencies use it to show clients where competitors win in AI answers and to justify content and PR work. Reports can carry the agency's logo; see Ossvy for agencies.
How is Ossvy different from other AI visibility tools for competitor tracking?
Ossvy tracks competitors in English, Turkish and Arabic with country-level prompts, and shows the source gap behind each loss. We compare ourselves honestly with other tools on the comparisons page.
Customer stories
Brands and agencies growing with Ossvy
“Seeing exactly where we show up in front of potential customers, and automatically getting action recommendations where we don't, has made our process both faster and stronger.”
Yunus MeranSEO & GEO Specialist
Talk to our team
See who AI recommends in your category
Add three competitors and compare your share of voice in six engines.