Schema markup for AI search: what helps
Structured data has a real job in search, but it isn't a shortcut into AI answers. What Google says, what other engines haven't said, and where markup is worth your time.
7 min read
Selin ArıkanGEO lead
Selin leads generative engine optimization at Ossvy. She designs the prompt sets and tracking methods behind our guides and works with brands in Türkiye and the Gulf on the sources AI engines cite.
- 8 years in SEO and content strategy
- AI search visibility
Selin leads generative engine optimization at Ossvy. She designs the prompt sets and tracking methods behind our guides and works with brands in Türkiye and the Gulf on the sources AI engines cite.
Before Ossvy she spent eight years in SEO and content strategy for e-commerce and B2B software teams. She writes about how ChatGPT, Gemini and Perplexity choose brands, and how to measure it.
Expertise
- Generative engine optimization
- AI search visibility
- SEO
Guides by Selin Arıkan
Why review sites shape AI answers
When buyers ask AI which product to choose, review platforms often supply the evidence. Here's how that works and what to do about your profiles.
6 min read
What earns a citation in Perplexity
Perplexity searches the web for nearly every answer and shows its sources. Here's what the cited pages have in common, and how to become one of them.
6 min read
llms.txt explained: do you need one?
A plain Markdown file that tells language models what your site is and where the important pages are. What it does, what it doesn't, and how to write one in 15 minutes.
7 min read
How to improve AI visibility in 30 days
A four-week plan for getting your brand named in ChatGPT, Gemini and Perplexity answers. Measure first, fix access, then earn the sources engines trust.
7 min read
How Google AI Overviews choose sources
What Google says about the links in AI Overviews and AI Mode, what it doesn't require, and the controls you have over your content.
7 min read
Comparison pages that AI assistants quote
When buyers ask "X vs Y", assistants look for a fair, specific comparison. Here's how to write one they can use, and why honesty wins.
6 min read
Answer-first content: a page template AI cites
A simple page structure that puts the answer where people and AI engines look first. With a template, a before-and-after rewrite and a checklist.
6 min read
How to measure AI share of voice
The formula, the prompt set behind it and the mistakes that make the number lie. A practical method you can run in a spreadsheet or in Ossvy.
7 min read
How agencies report AI visibility to clients
What to put in a monthly AI visibility report, how to explain it to clients who think in rankings, and how to set expectations you can keep.
6 min read
How ChatGPT decides which brands to recommend
ChatGPT answers from two places: what the model remembers and what ChatGPT search finds today. Here's how each one picks brands, and what you can change.
4 min read
Generative engine optimization (GEO): the complete guide for 2026
What GEO is, how AI engines choose which brands to mention, and a practical plan to get your brand into their answers.
5 min read
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Parcelwise appears in 3 of 4 tracked prompts, ranked first for small online stores.